It’s time to find the champions!

May and June are always the most exciting time of the year for sport.
Most major national sports leagues have yet to find their champions. This is what makes it so exciting to be a spectator. The number of spectators at stadiums and in arenas increases in the lead-up to the season’s finale. Statistics show that fans gather around their TVs to watch decisive matches and finals.

This is why a sponsorship at this time of the year makes such good sense. As a company, you have an ideal opportunity to invite employees, clients and business partners to the most exciting period in sport.
From a commercial perspective, you stand to get most value for your money.

This said, before you rush out to buy the Champions League Final, allow us to share a few thoughts with you on how to get the most out of your sponsorship. There are a few pitfalls to be aware of before signing a contract.

1: Who is your target audience?
It’s very important that you as a company ensure that you reach your target audience with your sponsorship. You may have a big heart and too much money, but you want to get some kind of return on investment from your sponsorship. This is why you have to make sure that you can utilise the substance of your sponsorship to gain good, solid exposure that engages your target audience.

2: Be active!
As you can probably imagine, you’re not the only one to have had the idea of doing a deal at this time. Sport is full of commercial partners, and you want to be the company everyone recognises. To do so, you have to plan a campaign that gets you remembered for something different. It’s not enough to buy exposure to show your logo. You have to participate actively at sports events by staging happenings at the event or doing something for your partners or clients. This sometimes means investing more money.

3: Decision makers are in the VIP area!
The biggest sports events attract the people with the deepest pockets. Before signing a sponsorship deal, you have to make sure that you have time for it. It’s not enough just to have a partnership in sport; you have to be a part of the events as well. So, you not only have to invest money but also time in a sponsorship. Do this and you can do business while enjoying a great game!